Shop Small This Holiday Season in Downtown West Bend

The holiday season is here, and there’s no better place to soak up the spirit of the season than in Downtown West Bend. Our streets are festive, our shops are decked out, and our local business owners are ready to welcome you with warm smiles, unique finds, and festive surprises.

This year, Downtown West Bend is participating in two national initiatives designed to support local and independent businesses around the holidays: Pink Friday and Small Business Saturday. Mark your calendars, gather your friends, and come experience the joy of shopping small!

What Is Pink Friday?

Pink Friday | November 21, 2025
Pink Friday is a nationwide movement created in 2020 to support small businesses before the Black Friday rush. It flips the script, putting local boutiques and makers front and center.

In Downtown West Bend, Pink Friday means an opportunity for a full day of boutique hopping and the chance to win big.

Pink Friday Downtown Shop Hop – Win a Gift Basket Just For Shopping

Visit all participating Pink Friday locations on November 21 and you’ll be entered to win an incredible gift basket packed with gift cards and goodies—valued at $260. Pick up a punch card at any of the participating stores and get it punched as you shop.

Want bonus entries?
Show proof of purchase over $50 from any participating store on Pink Friday and you’ll get a double entry, increasing your chances to win big.

Participating Pink Friday Shops:

• Ann D’s
• Beige
• Christy Mac’s
• Consider the Lilies
• HomeSpun
• Jade & Ginger
• La Belle Vie
• Laughing Mountain
• Mac 15
• Riverwalk Candle Co.
• Savoring Thyme
• Xpressions Boutique
• Waves of Grace

Shop Small After Thanksgiving

Small Business Saturday | November 29, 2025
Just eight days later, the celebration continues. Small Business Saturday is your chance to shop local for the holidays and show love to the small shops that make West Bend vibrant year-round.

An almost identical lineup of boutiques will offer Small Business Saturday specials to help you find unique gifts for everyone on your list.

Another Punch Card Giveaway

Once again, you can pick up a punch card at any participating store. Get stamped at each business you visit on November 29. Turn in your completed card, and you’ll be entered to win another great prize. This time, the gift basket (valued at $350) will include tickets to The Bend and a gift card to a local restaurant/bar.

Participating Small Business Saturday Shops:

• Ann D’s
• Beige
• Christy Mac’s
• HomeSpun
• Jade & Ginger
• La Belle Vie
• Laughing Mountain
• Mac 15
• Riverwalk Candle Co.
• Savoring Thyme
• Xpressions Boutique
• Waves of Grace

Come Experience the Magic of Downtown West Bend

Whether you’re discovering the perfect gift, reconnecting with friends, or simply soaking in the ambiance of the season, Downtown West Bend is the place to be.

Shop small. Shop local. Shop Downtown West Bend.